January 2016 Update

January 2016 Update

Welcome to the January 2016 update.

Otley Business Directory – At last Otley has its own online business directory showing the shops, offices and companies paying business rates in the town.

So whether you’re looking for a local or national company with premises in the town, www.visitotley.co.uk/businessdirectory opens up a world of nearly 400 firms showing what they do, how happy customers are and direct links to all their products and services. It makes shopping in the great town of Otley ever easier and promotes us to over 1 million people living in easy reach.

The Otley Business Directory has been compiled by the Otley BID, an initiative funded by Otley businesses to make the town and economy ever better and stronger. A joint marketing strategy enables the directory to appear on www.visitotley.co.uk which will be increasingly important to what’s happening in the town.

Just a click away, residents, visitors and businesses now have details of hundreds of companies and thousands of items. By more and more people using the directory and by more and more uses being found, (home deliveries, businesses moving to the town etc,) ever more people will benefit from Otley’s shop local policy.

Major promotion of the directory is now underway through promotion by the businesses and advertising and editorials on Stray FM, the Wharfedale Observer & Ilkley Gazette.

Our exclusive Otley Business Directory Marketing Packs were distributed to retail and office based businesses in the New Year. Look out for promotional literature around the town and also for our new and unique social media hashtag – #BuyInOtley.

Let’s get Otley trending!

The Otley Business Directory can be found at www.visitotley.co.uk/businessdirectory.

otley

 

How do I get involved?

If you are a BID levy payer, don’t miss out on advertising your business for FREE within Otley’s largest Business Directory.

Check that your entry in the Directory is correct by visiting www.visitotley.co.uk/business-in-otley/. Alternatively, if your advert hasn’t yet been updated please follow the instructions below:

What do I need to do to create my FREE advert?  If you have created your login then please remember to complete all the sections required including a summary of your services, a logo or a photo of your business and the relevant tags to ensure that people can find you easily – see example below.

If you have yet to create your own personal login then please contact peter.mudge@otleybid.co.uk

otley bid

Otley Marketing Committee  – The Otley Marketing Committee continues to promote the Otley Business Directory and “What’s On” in Otley via www.visitotley.co.uk.

Members on the committee were invited to a meeting at the beginning of January to discuss how we as a town can capitalize on this year’s Tour de Yorkshire. The meeting was arranged by Greg Mulholland MP and included representatives from Leeds City Council’s Tourism Team, Visit Yorkshire and the Otley Town Council.

Town Security – It was highlighted over the festive period that Otley has a need to increase security for retail businesses and their staff. Hannah from Browse Time has been talking to local business owners to develop a scheme whereby shop owners/employees can alert other shops with descriptions of shop lifters and ask for any help if needed. It has been decided that a “Whats App” group will be developed and trialled to see if this is the quickest and most cost effective method to implement.

If you would like to be involved in this scheme please call in to see Hannah at Browse Time on Courthouse Street.

Otley BID Drop-In Q&A Session – The directors of Otley BID will be available to answer any questions, concerns and listen to any suggestions from BID levy paying businesses on Monday 15th February from 5.30pm – 7.00pm at the Black Horse Hotel on Westgate

New Business Registration

Register today and a member of the BID team will be in touch to book in an onsite visit.