Otley Benchmarking Survey
Otley Town Council, Otley BID and People and Places Insight are currently undertaking a Benchmarking Review in Otley Town Centre.
This type of benchmarking has been conducted in over 350 other locations in the UK and Republic of Ireland. Data is gathered on Key Performance Indicators (KPI’s) to measure town centre performance, and we would particularly like your contribution to two of the KPI’s – Business Confidence and Shoppers Origin:
Business Confidence – by establishing the trading conditions within the town centre, stakeholders can focus their regeneration efforts on building on existing strengths and addressing any issues.
Shopper’s Origin – by understanding where your customers travel from to visit Otley, we can use this information to assist with both general place marketing and more specific events and initiatives which can help to encourage more of the same types of people into spend in our town.
We Need Your Help!
This week (starting tomorrow – Tuesday 6th October) a few familiar faces from Otley BID, Otley Chamber of Trade and Visit Otley will be visiting all ground floor businesses within the town centre to hand out the Surveys for you to complete and post by 23rd October (a Freepost envelope will be provided).
(If you are not in the designated town centre area, or your business is not on the ground floor, you will not be required to complete a survey and will therefore not receive a visit.)
There will be a covering letter with the Survey, but we will aim to explain everything to you (or your member of staff if you are not available) during our visit.
Thank you for your help in advance.
Otley Business Improvement District Champion